Instead of guessing, use cognitive research to see what users truly perceive, understand and do with your technology.
Companies build advanced products and platforms, yet still make decisions based on assumptions about how people read, understand and focus their attention. Those assumptions are often wrong.
You design something that feels intuitive to you. But the user doesn't see what you see. 40% of people will click somewhere else entirely.
You know the message should be clear. But what if people simply can't read it under time pressure, with their attention divided?
Surveys and interviews tell you what people think. Eye tracking and biometrics show how they actually react. That's a completely different story.
I work with companies and teams that build human-centred products and genuinely want to understand how people use them.
Do users really understand your interface? Discover where they look, what stops them, what pulls their attention away and the moment they start to get lost. With eye tracking and observation in laboratory conditions you'll see how people actually use your product.
Do users really trust your AI solution? See how they use artificial intelligence, which elements they understand, where resistance appears and what makes them start to lose trust. Behavioural research reveals users' real reactions, not just what they say in a survey.
Do your audiences see in your campaign what you intend to convey? See which elements attract attention, what stirs emotion and whether the message leads to the right associations. Eye tracking and emotional biometrics let you measure a campaign's effectiveness beyond what audiences merely declare.
Does your online lesson truly lead the learner to understanding? See where the participant loses focus, which parts of the material are too difficult and what helps them retain the content better. Cognitive research shows how to design courses, training and e-learning platforms so knowledge is easier to absorb.
An interdisciplinary research space where psychology, neuroscience, philosophy of mind and product design meet technological practice. We study perception, attention, emotions, decision-making and human behaviour in contact with technology, to better understand how people actually use products, interfaces, systems and digital tools.
We check where the user looks, what attracts their attention, which elements they skip and at what moment they begin to get lost.
We measure psychophysiological responses such as stress, arousal, engagement and emotions during contact with a product or message.
We analyse brain activity during interaction with a product, interface, content or message.
We record, observe and code user behaviour in controlled conditions to see how they really use a product.
The laboratory lets us answer questions that can't be explored well through surveys or interviews alone. We observe users' real behaviour, their attention, emotional reactions and the moments when they lose orientation, interest or trust.
We support partners at various stages of product development, from concept research, through optimising finished solutions, to validating campaigns and communication.
Have a question about your users, product or technology? Let's turn it into research that helps your company make a better decision. I offer flexible forms of collaboration, from a one-off consultation, through a research pilot, to a long-term partnership.
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Have an idea, product or problem you want to understand better? During the consultation we define which questions are worth asking and how cognitive research can help your company make a better decision.
02
The first step to testing a product, interface or message with real users. A small project using eye tracking, biometrics or behavioural observation quickly shows what works and what needs improving.
03
A comprehensive study of a product, interface, campaign or AI solution in controlled laboratory conditions. We combine different methods to see how users really react, decide and use technology.
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Ongoing research collaboration for companies that want to develop their product based on real user behaviour. I support your team as a scientific and research partner through the next stages of technology development.
Before I propose any research, I want to understand what you truly need to find out. We talk about your product, your users, your goals and the decisions facing your team. Only then do I select the method, scope and form of collaboration that can deliver real business value. Book a short, no-obligation call.
My experience combines cognitive science, philosophy of mind, scientific research and business practice in the financial sector. This helps me support technology companies, investors and product teams in better understanding how people make decisions, where they lose trust and how they react to products, messages and digital systems.
Dean of Cognitive Science at AHE Łódź
I lead the cognitive science programme, developing a curriculum that connects the science of the human mind with technological and business practice. I work with students on real research projects for companies and organisations.
PhD in the humanities, philosophy of mind and personal identity
My academic foundation covers philosophy of mind, consciousness, personal identity and ethics. This lets me see the human being not only as a product user, but as a person who interprets, trusts, decides and reacts.
Mind, consciousness, AI, identity, ethics
I publish and speak at conferences in Poland and abroad. My work covers philosophy of mind, consciousness, the problem of personal identity, ethical aspects of artificial intelligence and questions about machine consciousness.
Compliance, AML, FATCA, CRS, decision systems
I work in the financial sector, analysing processes related to risk, regulatory compliance and decisions made within complex systems. This means I understand both the theory and the practical needs of business.
My scientific work addresses questions that increasingly appear in the technology business as well. How people think, decide and trust technology. How they understand messages. How they react to artificial intelligence. How to interpret consciousness, identity and responsibility in a world of ever more complex systems.
Selected areas:
Selected publications and profiles:
Danske Bank
Compliance, Risk & Analytics
Nordea, ING, EY
AML, FATCA, CRS processes
Chancellery of the Polish Sejm
Expert advisory
Coach & Mentor
Training in communication and critical thinking
ICA Diploma (UK)
AML & CTF Compliance
FIU Poland
Compliance and anti-money laundering
CoachWise Essentials
ICF
TOEFL 620
Clark University
I start by getting to know your questions, goals and challenges. Together we determine what's truly worth studying and what problem sits behind the need for research. On that basis I propose the best direction.
I translate your goals into specific research questions and hypotheses. I select the right methods, such as eye tracking, biometrics or behavioural observation, and then plan the entire research process.
We run the study in the laboratory or in the field, depending on the project's goal. We collect data on users' attention, behaviour, emotions and reactions in contact with a product, interface or message.
We analyse the results and prepare practical recommendations. We show what's worth changing, what to test next and which decisions can improve the product, communication or user journey.